Cause-related marketing has become the primary way that businesses express their social responsibility. Companies are fully embracing doing well while doing good. One study found that cause-related marketing is so popular among the millennial generation that more than nine in 10 consumers are likely to switch brands to one associated with a good cause.
Uncle Ed’s Damn Good Vodka is a community-driven and mission-based business from Hawaii that was founded with the specific purpose to give back to worthy causes. It just happens to make incredibly smooth vodka as well. Ed’s philosophy is to “give more than you take” and he has turned his vodka business into an avenue where he can do just that.
Uncle Ed’s Damn Good Vodka is committed to using its product and platform to drive change by partnering with organizations that share similar philosophies. One of its most recent partnerships is with Restaurants Care, a program Ed wants to support because, before he managed his distillery or became an environmental scientist, he worked in the restaurant industry and bartended in college.
Restaurants Care is a program of the California Restaurant Association Foundation and it was founded to give back to the employees at the heart of the restaurant community. Restaurants Care is dedicated to assisting employees who are facing unforeseen hardship through providing one-time financial grants.
The two companies have an ongoing cause-related marketing agreement now, with a percentage of Uncle Ed’s product sales going directly to Restaurants Care. In addition to the partnership, Uncle Ed’s recently made a $5,000 donation to CRAF on January 23. The financial support provided by Uncle Ed’s will go toward grants covering living expenses for restaurant employees after experiencing crises like injury, illness, a natural disaster or challenges with mental health.
Fay Behbehani, Co-Founder of Uncle Ed’s Damn Good Vodka presenting a $5,000 donation to Alycia Harshfield, Executive Director of California Restaurant Association Foundation.
Restaurants Care was able to help a restaurant manager named Irene after she adopted her niece, who had a medical condition from being a drug-exposed baby. Irene found herself experiencing financial hardship while covering medical expenses and daycare. The grant helped relieve the hardship she was going through. Two years later, Irene is back on her feet and was able to buy a house.
You can feel even better about supporting Restaurants Care through Uncle Ed’s because of their commitment to the sustainability of their product and working to have the smallest carbon footprint possible. Ed has removed plastic from every component that holds his vodka by using a flint glass bottle, a sustainable wood cork and recycled paper for the bottle’s label.
Want to help support two worthy causes while you enjoy a cocktail with friends? You can find Uncle Ed’s Damn Good Vodka in these Los Angeles and San Diego restaurants:
- All Day Baby
- Greenleaf Gourmet Chopshop
- Here’s Looking At You
- House of Blues Anaheim
- Orange Hill
- Sugar Factory /Chinese Theatre
- Whiskey Red’s
- Cloak and Petal
- East Village Tavern
- El Prez
- Flagship Cruises
- Harbor House
- Miss B’s Coconut Club
- Pacific Beach Shore Club
- PB Local
- Pechanga Arena
- Rabbit Hole
- Single Fin Surf Grill
- Smokin Gun Cocktails & Urban Street
- The Local Eatery & Drinking Hole